Why is Fred Perry involved with music? Because it is the original sportswear to streetwear brand – initially adopted by Mods in 1959 because «They could wear it all night and still look good in the morning» – it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival – the laurel has been ever present. Passed from generation to generation as an understated timeless classic.
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